Thursday, October 7, 2010

The Psychology of Conspiracy Theories

In case you haven’t noticed, this site is currently being bombarded by a certain strand of conspiracy theorist. I’m still not entirely sure what these people believe in, apart from being absolutely certain that the government is developing brain-eating vaccines, spiking the water with lithium and trying to subdue the population with “reactive” medicine. While it’s always sad to see so much angry ignorance on parade, it’s also a fascinating case study in cognitive dissonance.

Link

Via: Wired

Why Do We Love Our Dentists?

Dentistry is basically the unpleasant experience. They poke in your mouth. It’s uncomfortable. It’s painful. It’s unpleasant. You have to keep your mouth open. And I think all of this pain actually causes cognitive dissonance and cause higher loyalty to your dentist.

LINK

Via: Wired

Wednesday, October 6, 2010

You Already Have the Life You Want

Love the life of your dreams
Here’s an idea: you already have the life you’ve always wanted. In fact, you’ve always had it. Confusing, I know. Most people don’t distinguish between the life that they actually want and the one they think they want.

Link

Via: Pick the Brain

Tuesday, October 5, 2010