![Why is it all about the Benjamins? What about the Abes?](http://www.spring.org.uk/images/money_face.jpg)
People often work harder to help a friend than for monetary rewards, but only as long as you don’t confuse the two.
"Studies show that people inhabit two separate worlds - the social and the financial - and depending on which one is activated, their thoughts and behaviour can change dramatically."
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