Wednesday, June 25, 2008

Harnessing the untapped power of breast motion.

Adrienne So
As a woman who loves sports, I've always found the concept of breasts bothersome. If all goes according to plan, they will fulfill their intended function for about three of the 70 years that I have them. The rest of the time, they alternate between getting in my way and embarrassing me. They are a favorite target of Frisbees and soccer balls. Finding sports bras is a chore. Shirts don't fit.



Then one day recently I had an idea. As I rode public transportation to the office, my messenger bag slung uncomfortably across my chest, I thought, "Why not put the girls to work?" Human-powered devices are showing up everywhere, from Rotterdam's sustainable dance floor to human-powered gyms in Hong Kong. The time seemed perfect—perhaps even overdue!—for a bra that could harness the untapped power of breast motion.

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