Friday, May 15, 2009

The science of voodoo: When mind attacks body

The placebo effect has an evil twin: the nocebo effect, in which dummy pills and negative expectations can produce harmful effects. The term "nocebo", which means "I will harm", was not coined until the 1960s, and the phenomenon has been far less studied than the placebo effect. It's not easy, after all, to get ethical approval for studies designed to make people feel worse.

LINK

Via: New Scientist

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